It's important for companies to recognize the value of data privacy and to understand the potential consequences of a data breach. A breach can have a variety of negative impacts on a company, including financial losses, damage to reputation, and legal liabilities. Using a calculator to model a potential breach and understand the associated costs and impacts can be a valuable tool for helping companies to prioritize data protection efforts and allocate resources appropriately. It can also be helpful for companies to understand the potential return on investment (ROI) of implementing data protection measures, as this can help them make a business case for investing in these efforts.