Californias New Delete Request Tool Impacts Data Brokers and Residents

pOn September 26 2025 following a public comment period the California Privacy Protection Agency CPPA adopted its regulations concerning the Delete Request and OptOut Platform DROP The DROP is a tool developed to address the California Delete Acts requirement that the CPPA establish an accessible deletion mechanism to allow consumers to request from registered data brokers the deletion of all nonexempt personal information related to the consumer through a single deletion request to the CPPAppUnder the Delete Act the tool will be available to consumers by January 1 2026 Starting August 1 2026 data brokers must access the DROP system every 45 days to retrieve and process deletion requests Data brokers should review the CPPAs Final Statement of Reasons and Update to Informative Digest to prepare for compliance with their obligations under the Delete ActppThe adopted regulations include key updates and clarifications includingp