Hasbro says it was hacked and may take several weeks to recover TechCrunch
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ppAmerican toymaking giant Hasbro has confirmed a cyberattack and the company says it may take several weeks before the incident is resolvedppThe owner of properties including Transformers Peppa Pig and Dungeons Dragons said in a legally required disclosure with the US Securities and Exchange Commission on Wednesday that it detected an intrusion on March 28 which prompted the company to take down some of its systemsppHasbro said it has implemented and continues to roll out business continuity plans to allow it to take orders ship product and conduct other key operations while it resolves this situationppParts of Hasbros website appeared down as of Wednesday when checked by TechCrunch One error message said the site was currently undergoing maintenanceppThe company said it has called cybersecurity professionals to help but noted that it was continuing to implement measures to secure its business operations suggesting that the hackers may still be in the companys systems ppIts not known what specific kind of cyberattack such as ransomware was detectedppWhen reached by TechCrunch Hasbro spokesperson Andrea Snyder reiterated much of the SEC filing and said the company had taken swift action to protect our systems and data but would not answer questions about the nature of the cyberattack or if the company has had any communication from the hackers such as a demand for moneyppHackers increasingly target large companies to steal data and extort corporate victims for ransom but also cause disruption to operations that can have lasting financial damage A cyberattack at Jaguar Land Rover in 2025 stalled carmaking production lines for months prompting the UK government to step in with a 15 billion bailout guarantee to prevent the company and its supply chain from going underppIn its public notice to investors Hasbro warned of delays citing the need to run these interim measures for several weeks before the situation is fully resolvedppThe company said it was not immediately known if any data was stolen and that its investigation is ongoing to determine the full scope of the breach ppHasbro is one of Americas longestrunning makers of toys and entertainment products and has more than 5000 employees The company also holds the intellectual property rights of major toy game and consumer brands including Monopoly My Little Pony and Magic The GatheringppUpdated to include Hasbro spokesperson commentppDo you work at Hasbro and know more about its data breach Contact this reporter via encrypted message at zackwhittaker1337 on SignalppTopicspp
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ppZack Whittaker is the security editor at TechCrunch He also authors the weekly cybersecurity newsletter this week in security ppHe can be reached via encrypted message at zackwhittaker1337 on Signal You can also contact him by email or to verify outreach at zackwhittakertechcrunchcom ppStrictlyVC kicks off the year in SF Get in the room for unfiltered fireside chats with industry leaders insider VC insights and highvalue connections that actually move the needle Tickets are limitedpp Palantir posts minimanifesto denouncing inclusivity and regressive cultures
pp Anthropic launches Claude Design a new product for creating quick visuals
pp Anthropic CPO leaves Figmas board after reports he will offer a competing product
pp After sale of its shoe business Allbirds pivots to AI
pp An Amazon warehouse worker died on the job at Oregon facility
pp OpenAI has bought AI personal finance startup Hiro
pp Stanford report highlights growing disconnect between AI insiders and everyone else
pp 2026 TechCrunch Media LLCp
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ppAmerican toymaking giant Hasbro has confirmed a cyberattack and the company says it may take several weeks before the incident is resolvedppThe owner of properties including Transformers Peppa Pig and Dungeons Dragons said in a legally required disclosure with the US Securities and Exchange Commission on Wednesday that it detected an intrusion on March 28 which prompted the company to take down some of its systemsppHasbro said it has implemented and continues to roll out business continuity plans to allow it to take orders ship product and conduct other key operations while it resolves this situationppParts of Hasbros website appeared down as of Wednesday when checked by TechCrunch One error message said the site was currently undergoing maintenanceppThe company said it has called cybersecurity professionals to help but noted that it was continuing to implement measures to secure its business operations suggesting that the hackers may still be in the companys systems ppIts not known what specific kind of cyberattack such as ransomware was detectedppWhen reached by TechCrunch Hasbro spokesperson Andrea Snyder reiterated much of the SEC filing and said the company had taken swift action to protect our systems and data but would not answer questions about the nature of the cyberattack or if the company has had any communication from the hackers such as a demand for moneyppHackers increasingly target large companies to steal data and extort corporate victims for ransom but also cause disruption to operations that can have lasting financial damage A cyberattack at Jaguar Land Rover in 2025 stalled carmaking production lines for months prompting the UK government to step in with a 15 billion bailout guarantee to prevent the company and its supply chain from going underppIn its public notice to investors Hasbro warned of delays citing the need to run these interim measures for several weeks before the situation is fully resolvedppThe company said it was not immediately known if any data was stolen and that its investigation is ongoing to determine the full scope of the breach ppHasbro is one of Americas longestrunning makers of toys and entertainment products and has more than 5000 employees The company also holds the intellectual property rights of major toy game and consumer brands including Monopoly My Little Pony and Magic The GatheringppUpdated to include Hasbro spokesperson commentppDo you work at Hasbro and know more about its data breach Contact this reporter via encrypted message at zackwhittaker1337 on SignalppTopicspp
Security Editor
ppZack Whittaker is the security editor at TechCrunch He also authors the weekly cybersecurity newsletter this week in security ppHe can be reached via encrypted message at zackwhittaker1337 on Signal You can also contact him by email or to verify outreach at zackwhittakertechcrunchcom ppStrictlyVC kicks off the year in SF Get in the room for unfiltered fireside chats with industry leaders insider VC insights and highvalue connections that actually move the needle Tickets are limitedpp Palantir posts minimanifesto denouncing inclusivity and regressive cultures
pp Anthropic launches Claude Design a new product for creating quick visuals
pp Anthropic CPO leaves Figmas board after reports he will offer a competing product
pp After sale of its shoe business Allbirds pivots to AI
pp An Amazon warehouse worker died on the job at Oregon facility
pp OpenAI has bought AI personal finance startup Hiro
pp Stanford report highlights growing disconnect between AI insiders and everyone else
pp 2026 TechCrunch Media LLCp
