Investigation into data analytics for political purposes | ICO

Investigation into data analytics for political purposes
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In May 2017 the Information Commissioner announced a formal investigation into the use of data analytics for political purposes. The investigation is one of the largest of its kind and is ongoing. This page will be updated as and when developments arise.

ICO reports
Further Reading
Investigation into the use of data analytics in political campaigns
Action we've taken

PDF (2.08MB)

Democracy Disrupted? Personal information and political influence
Action we've taken

PDF (3.18MB)

Investigation into data analytics for political purposes - update
Action we've taken

PDF (1.98MB)

DEMOS report - The future of political campaigning
Action we've taken

PDF (538.67K)

Action taken so far
October 2020
Letter to the DCMS Select Committee
February 2019
Eldon Insurance (trading as GoSkippy) fined £60,000
Enforcement notice served to Eldon Insurance (trading as GoSkippy)
Leave.EU fined £45,000 and £15,000
November 2018
Two notices of intent to Leave.EU.
Notice of intent to Eldon Insurance (trading as GoSkippy).
Preliminary enforcement notice to Eldon Insurance.
October 2018
Monetary penalty notice for Facebook.
Updated enforcement notice for Aggregate IQ.
August 2018
Emma's Diary fined £140,000.
July 2018
Warning letters issued to 11 political parties.

Enforcement Notice for SCL Elections Ltd.

Criminal prosecution for SCL Elections Ltd.
Enforcement Notice for Aggregate IQ.
Notice of Intent to Emma's Diary (Lifecycle Marketing (Mother and Baby) Ltd).
Notice of Intent to Facebook.
Audits of main credit reference companies and Cambridge University Psychometric Centre.